1,nk'uko ikigo cy’ubushakashatsi Kearney kibitangaza ngo ibikoresho bya elegitoroniki byo muri Amerika (harimo n’ibigize) ibarura ry’ibicuruzwa ryageze kuri miliyari 250 z'amadolari.
Amakuru ajyanye no gutanga ibikoresho bya elegitoroniki ntabwo aribyo byahoze.Mubihe byashize, habaye ikiganiro rusange kijyanye n "ikibazo cyo kubura isoko" n "" ihungabana ryamasoko ", ariko ubu haribiganiro byinshi byerekeranye" kubarura birenze "n" "uburyo bwo gukoresha ibarura".Abakora ibikoresho bya elegitoroniki nabatanga ibikoresho bari bavuye muri "buke buke" hanyuma bahura nibibazo nyuma yo kugura ubwoba.Nk’uko bitangazwa na Kearney, ikigo cy’ubushakashatsi, ibirarane by’ibikoresho bya elegitoroniki byo muri Amerika, birimo ibice, byageze kuri miliyari 250 z'amadolari.
Mubyukuri, ihindagurika ryatangiye mugihe cyicyorezo cya COVID-19, mugihe ibice byatanzwe birenze ubushobozi.Muri icyo gihe, ibintu byo hanze bitateganijwe byagize uruhare runini mubyemezo byabaguzi.Kurugero, gukenera itumanaho bitera ishoramari mugukorera murugo, kandi abaguzi baragerageza gutuma gufunga byemerwa mugura ibikoresho bya elegitoroniki byabaguzi nka TVS, ibikoresho bito byigikoni, ibicuruzwa byimyororokere, telefone zigendanwa, na tableti.Izi mpinduka, zifatanije ningaruka za bullwhip, zigira ingaruka ndende kubikoresho bya elegitoroniki mumyaka iri imbere.
Uruganda rwa elegitoroniki ntirumenyereye cyane, ariko icyorezo cya coronavirus ni ikintu kitigeze kibaho, ndetse n’ubuhanga bwiza bwo guhanura hamwe nuburyo bwo gucunga ibarura, inganda ntiziteguye neza guhungabana n’ibura rikomeye.Nkuko PS Subramaniam, umufatanyabikorwa muri Kearney's Strategic Operations and Performance Practice abitangaza, gukomeza gukenera bateri yimodoka zikoresha amashanyarazi hamwe na chip ya AI bishobora gutuma habaho "boom-bust".
2. Nigute uruganda rwa elegitoroniki rugomba gutsinda ihindagurika ryinganda?
· Shyira imbere iteganyagihe
Imyitwarire yo gutumiza murwego rwo gutanga ni uguhuza ibyifuzo bizaza, kandi ubusanzwe bwabyo biterwa nukuri kubiteganijwe.Uyu munsi, "gusangira amakuru" murwego rwo gutanga ibikoresho bya elegitoroniki byateye imbere, kandi ibikoresho nkubwenge bwubwenge (AI) hamwe no kwiga imashini (ML) nibikoresho byiza byo gucukura amakuru.Guhanura nabi kubisabwa birashobora gutuma habaho gahunda idahwitse hamwe nigiciro kidafite ishingiro.Mubyukuri, ibimenyetso byambere byerekana ibicuruzwa birenze urugero, nkabakiriya birenze urugero, birashobora gufasha urwego rwogutanga gahunda (mugihe habaye umupaka mugice runaka cyurwego rutanga isoko, harashobora gufatwa ingamba hakiri kare kandi hagafatwa ingamba zikwiye kugirango birinde ibishoboka Ibura ry'ejo hazaza cyangwa kubara ibintu byinshi hamwe nibindi bibazo.Iyi miburo hakiri kare ituma urwego rutanga isoko rutegura neza umusaruro nogukwirakwiza ejo hazaza kugirango abakiriya babone ibyo bakeneye kandi birinde igihombo kidakenewe).
Hamwe noguteganya guhoraho, urwego rwogutanga ibikoresho bya elegitoronike rushobora gukoresha amafaranga mubintu "bigezweho", nkibicuruzwa byujuje ubuziranenge, abakozi bahuguwe, hamwe no gutumiza neza neza ukoresheje isesengura ryamakuru, aho kubaka gusa, gucunga, no gutondekanya ibarura.
· Emera kwikora
Iminyururu myinshi itanga ubu irimo guhinduka muburyo bwa digitale.Urashobora gutekereza ko inganda za elegitoroniki ziri ku isonga mu guhindura imibare, ariko abimenyereza baracyateza imbere guhuza ibikoresho bifasha abakozi nibikoresho byo gukusanya amakuru.Izi tekinoroji zituma abitabiriye gutanga amasoko barushaho kumenya icyaricyo cyangwa kizaba gishaje.
Urunigi rutanga ibikoresho bya elegitoroniki rugomba gutondekanya kubarura ibicuruzwa byinshi, kandi "byateganijwe gutakara" mubikorwa byinganda birashobora gukuramo ibice nibicuruzwa byarangiye ku isoko, kabone niyo byaba ari bishya.Hamwe na automatike hamwe nubuhanga bwikoranabuhanga buhanga, abayobozi barashobora kubona amakuru yihuse kubice nibicuruzwa biva mubuzima, bifasha abakinyi murwego rwo gutanga isoko gukomeza kugaragara neza.Birumvikana ko gukoresha robo mugusikana no gutondekanya ibarura mububiko bizarushaho gukusanya amafaranga yo kubara.
· Wibande kubyo umukiriya ashyira imbere
Urunigi rutanga isoko rugomba gutekereza ku "buryo bashobora guhanura neza ibisabwa hamwe n’iteganyagihe ryiyongereye hamwe n'ubushishozi bw'abakiriya."Haba kugura abakozi cyangwa abayobozi, abakinyi murwego rwo gutanga isoko bakeneye gusesengura byinshi kandi bakamenya isano iri hagati yinzira zitandukanye.
Kurugero, ifaranga rihindura uburyo abantu bigezweho bagura.Abantu ntibashaka kugura ibintu bihenze, nibicuruzwa bya elegitoronike bikunda kugurwa hejuru.Nigute dushobora gutegereza iri hinduka hakiri kare?Muri ibyo, iteganyagihe ry’ubuzima bw’igihugu ry’ubukungu rishobora kuba ahantu heza, kandi ibindi bitekerezo bishingiye ku cyerekezo cyagaciro.
Urugero, Old Navy, yatahuye ko irenze urugero mugihe yatangiraga gukora ingano yuzuye yibikorwa byihutirwa byabakiriya hanze yinganda - ubudasa, uburinganire, hamwe no kubishyira hamwe - ariko nta makuru yo kugurisha ajyanye nubunini bushya kugirango ayashyigikire.Mugihe kwimuka byari bifite intego nziza, byarangiye bituma imyenda itamenyekana kandi itera imyanda myinshi.
Inganda za elegitoroniki zishobora kwigira ku ngero zavuzwe haruguru kugira ngo harebwe niba abakiriya bafite ubushake bwo kwishyura byinshi ku bicuruzwa birambye mu rwego rwo kwibanda ku isi yose ku buryo burambye.Haba hari amakuru ahari yo kumenyesha ibyemezo byo hejuru?
· Kunesha ibarura rirenze
Byongeye kandi, Kearney yanashyizeho urutonde rwibikorwa byigihe gito nigihe kirekire ibigo bishobora gufata kugirango bigabanye iterambere ryibarura no guhindura urwego rwibarura:
Ibikorwa biherutse:
Gushiraho ibarura “icyumba cy'intambara”;
Kunoza ibarura ryibonekeje (imbere ninyuma);
Kugabanya ibikoresho byinjira (guhagarika / guhagarika ibicuruzwa);
Kuraho ibicuruzwa birenze kandi bitagikoreshwa (gusubira kubatanga, kugurisha hagati);
Ganira nabakiriya kwimura ibicuruzwa birenze / kubona amafaranga avansi.
Igikorwa kirekire:
Gushimangira imiterere yimikorere, harimo no gushora imari;
Kugarura ibipimo byateganijwe;
Kunoza ubushobozi bwo guhanura;
Gutera imbere kugurisha;
Guhindura amasoko, gukora no gukwirakwiza imiyoboro.
Muri make, gutanga ibicuruzwa birenze urugero bishobora kugabanya igiciro cyibikoresho nibikoresho, bitajyanye nubucuruzi bukomeza bwabatanga ibicuruzwa n’abakora ibicuruzwa, kandi kunoza uburyo bwo guhanahana amakuru no gushyira mu gaciro ibimenyetso bisabwa bishobora kugirira akamaro urusobe rw’ibinyabuzima byose.
Igihe cyo kohereza: Ukuboza-26-2023